One key art, 25 edits, 8 markets

Follow the Wrenhaven key art from a licensed photograph through 25 edits in a row, inspect its edit-area maps and her face up close, and compare eight markets.

Key art

Set the title treatment on a licensed photograph.

The key art starts from a licensed photograph of a young woman in a pale green jacket by a dark sea at dusk. A masked edit first extended the sky and sea to the left to make room, and one precise edit then set the Fernlight wordmark, the tagline, the Wrenhaven title, its subtitle and the date line in that open space. Compare the key art with the photograph, then open the edit-area map to see that the changes stay on the lettering.

Compare the photograph and the key art

Key art

One precise edit set the title treatment on the photograph.

Version

Edit after edit

Step through all 25 edits, one instruction at a time.

Each step is one written instruction applied to the previous result. The edits change the date line, tagline and seal, set the subtitle in Spanish, Portuguese, French, German, Japanese and Korean, recolor her jacket and add a sponsor slot. Edit 9 adds a small distant lighthouse with a lit lamp on the horizon, and edit 24 removes it. At edit 19 the long German subtitle runs across the edge of her jacket, and edit 20 replaces it with the shorter Japanese subtitle.

Successive edits to one image

Original image

Published key art

Explore the editing sequence

Inspect edit-area maps

Lavender marks the pixels that changed. The first map compares the published key art with edit 25, and the others show single edits. Every change sits on the lettering, the seal, the sponsor slot, her jacket or the horizon.

Edit-area map marking in lavender where the image changed between the published key art and edit 25: the tagline, the seal, the subtitle, the sponsor slot, the date line and her jacket

Edit-area map for edit 4, with the changes on her jacket

Edit-area map for edit 9, with the change on the horizon where the lighthouse was added

Edit-area map for edit 19, with the changes on the German subtitle, including where it crosses the edge of her jacket

Lettering close-up

Read the lettering after 25 edits.

Both crops are cut at full resolution from the lettering column, one from the published key art and one from edit 25. Drag across the lines to compare them, then show the edit-area map. It marks the tagline, the seal, the subtitle, the sponsor slot, the date line and the edge of her jacket, plus a band of sea just below the subtitle where the taller Japanese and Korean subtitles sat. The title is not marked.

Close-up of the lettering in the published key art: Every light has a keeper, the Wrenhaven title, the subtitle The Keeper’s Daughter and Now streaming, beside the edge of her pale green jacket

Drag the divider or use the arrow keys to compare.

Face close-up

Look closely at her face after 25 edits.

Both crops are cut at full resolution, one from the published key art and one from edit 25. Drag to compare them, then show the edit-area map. Every pixel in her face is identical in the two crops, and the only lavender on the map is her recolored jacket.

Full-resolution close-up of her face in the published key art, above her pale green jacket

Full-resolution close-up of her face after 25 edits, above her deep wine-red jacket

Drag the divider or use the arrow keys to compare.

Title treatments

Compare the title treatment in eight markets.

Each market version starts from the published English key art and took one edit. Latin-script markets keep WRENHAVEN and localize the subtitle, tagline and date line, while Japan, Korea and the Arabic-language market receive the title, subtitle, tagline and date line in their own script. The FERNLIGHT wordmark stays in Latin letters in every market.

Explore the markets

English

This is the published key art, with the subtitle THE KEEPER’S DAUGHTER.

Market

Inspect edit-area maps

Lavender marks the pixels each market edit changed. The changes stay on the lettering.

Edit-area map marking in lavender the pixels the Latin American title edit changed

Edit-area map marking in lavender the pixels the Brazilian title edit changed

Edit-area map marking in lavender the pixels the French title edit changed

Edit-area map marking in lavender the pixels the German title edit changed

Edit-area map marking in lavender the pixels the Japanese title edit changed

Edit-area map marking in lavender the pixels the Korean title edit changed

Edit-area map marking in lavender the pixels the Arabic title edit changed

The market titles are sample localizations for a fictional series. Have native speakers review every title before release.

Keep exploring

Continue with another Media & Entertainment study.

Each one holds the full references, comparisons and interactive examples.

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Follow one approved Alameda ad card into five affiliate cities, then carry a sports promotion and its player to two more competitions.

Back to Media & Entertainment

Let's shape what comes next

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